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Showing posts from October, 2023

The Role of Data Science in Supply Chain Optimization in Malaysia

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  Introduction: Supply chain optimization is crucial for Malaysian businesses in today's competitive business environment. Data science is being used to boost efficiency, save costs, and improve supply chain performance. 360DigiTMG offers specialized training programs in data science and analytics, equipping professionals and organizations with the skills needed to effectively leverage data for supply chain optimization. The Growing Importance of Supply Chain Optimization in Malaysia: Malaysia, which is well-known for its thriving manufacturing and export industries, primarily relies on effective supply chains to keep its place as a major international trade hub. The importance of supply chain optimization has increased for Malaysian firms as a result of the growth of e-commerce, globalisation, and rising customer demands. Here are some key factors driving the need for supply chain optimization: Consumer Expectations: Consumers in Malaysia expect faster delivery, greater product v...

Applications of Data Science in Marketing and Advertising in Malaysia

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  Introduction:  Data science has developed into a potent tool for companies wanting to improve their advertising and marketing operations in the current digital era, Malaysia is hardly an exception, with its fast expanding digital landscape. This article, brought to you by 360DigiTMG, examines the numerous ways that data science is used in Malaysian marketing and advertising. In a country where digital transformation is on the rise, organizations are harnessing the power of data to gain valuable insights, enhance customer engagement, optimize marketing campaigns, and ultimately drive business growth. Customer Segmentation: Malaysian marketers can efficiently categorise their consumer base thanks to data science. Businesses may target certain groups with their marketing initiatives by analysing client data such as demographics, behaviour, and preferences. A business may, for instance, target Kuala Lumpur's youthful urban professionals in a different way than Penang's pension...